Esophageal Cancer is one of the world’s fastest growing cancer diagnoses. One American dies of esophageal cancer every 36 minutes and the type of Esophageal Cancer increasing so rapidly in the United States is usually caused by reflux disease, a condition that often produces heartburn and other symptoms.
The national nonprofit, ECAN (Esophageal Cancer Action Network) needed assistance in educating Americans about the link between heartburn and cancer.
Conducted national publicity campaigns:
Collision of Wills profiles the previously unknown rivalry between two football legends against the backdrop of troubled American times. First-time author, Jack Gilden was unknown with no proven track record. To meet or exceed sales goals, we needed to create demand among sports fans and book lovers alike.
Media relations campaigns – before and after the book’s official release – introduced Jack Gilden and his work to sports and literary journalists, broadcasters, bloggers and podcasters.
The National Kidney Foundation Serving Maryland and Delaware (NKFMDDE) sought to attract new supporters through an adventurous event, Rappel for Kidney Health. Initially, the Foundation needed to create buzz for this new event. For the next nine years, it was about maintaining momentum.