PR is all about utilizing communications to build relationships and trust with stakeholders. We help clients achieve this through community relations initiatives, thought leadership positioning, speaking engagements, strategic partnerships and, of course, media relations.
Media relations is arguably the most visible PR discipline and what we do best! We have a proven track record of generating publicity. The key to that is forging and nurturing relationships with writers, editors, producers and news directors.
We speak and write in their language, respect their deadlines, provide credible sources and pitch appropriate subject matter. Having a “nose for news” is critical and we know how to find the right angle. Journalists rely on that and seek us out for their stories. Our campaigns include the following:
From benefit concerts to book signings, chef events to corporate anniversaries, fashion shows to festivals, galas to golf tournaments, groundbreakings to grand openings, product rollouts to press conferences and walk/runs to wine tastings, we have you covered!
Our role can be handling event PR exclusively, or we can conceptualize and build the entire event from scratch. Services include any and all of the following:
A good communications strategy is comprehensive and integrated. It looks at the big picture. Consistent messaging is critical – especially with more platforms now available for stakeholders to learn about your brand.
What we communicate through the media needs to be compelling, impactful and in harmony with all your content. In addition to the publicity campaigns, we can provide strategic thinking and direction to keep your message on point via the following mediums:
Most of our writing is done behind the scenes on behalf of our clients. We edit their materials or create original content – with their byline or none at all. That being said, we love when editors offer freelance assignments!